Design

Legibility is good design

Are you involved in approving the design of marketing material? Knowing some solid facts and figures about legibility will help you keep your creative team on track.
Read More »

Typography – words made visual

The job of the typesetter is critical - a good layout provides visual cues that highlight text and graphic elements to encourage the reader to focus on a specific snippet or to comfortably digest large sections of text.
Read More »
Design

Good Design: focal points and hierarchy

Emphasis is relative. There will always be one element on a website that attracts the most attention. It could be bigger, or brighter, or bolder, and even have some animation. But that one element will automatically make other parts of the page look smaller, duller and less important. When every music note is loud, the tune can no longer be heard.
Read More »