10 ways to sabotage your business online

Websites can be incredibly powerful marketing and sales tools when they get the right information to the right people at the right time. Combining good web design with good web copy fosters positive online experiences, and results in happy customers, healthy bottom lines and stellar portfolios.
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Social Media

5 Misconceptions about social media

I've seen a lot of media hype in my 20 years, hell I've created some of it, and social media is just one more communication medium. Not a miracle, not even revolutionary but equally not useless. It one more channel to connect with clients and prospects.
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Briefing

If architects were briefed like web designers…

Briefing sessions are always interesting. At InterComm we believe that the brief is the most critical part of the project. Therefore the person who will take the brief is usually an engineer with BSc in a technology field. They will usually have around 5-10 years hands-on experience in programming, and

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eCommerce

Building a successful online store

Many companies come to me to talk about eCommerce and moving their business online. It sounds like an easy win - 24/7 sales and minimal rental!  But 95% of South Africa stores are unsuccessful. What does it take to build a successful online store.
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Websites

Website Health Checklist

Whether your website is brand new, or has evolved over time, do this quick health check to make sure it is operating at peak performance and proudly represents your company.
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Social Media

Social media is not just Facebook

The process of creating buzz doesn't start with a blog or a video, it starts with a social media strategy that encompasses social media and word-of-mouth marketing.  How you can adjust your marketing to take advantage of what social media has to offer - which is building relationships with social-media users.
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interactivity

Print design vs web design

Websites are 4-dimensional. The 3rd dimension is time and motion as demonstrated by links and menus.  The 4th dimension not found in any other medium - interactivity. This is ability to respond to the user's actions, and to allow the collection of data for researching reader behaviour and trends.
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SEO

Search strategies that work

Google hires some of the smartest IT people in the world, and they spend every minute of every day pitting their wits against the best web development people in the world. Look at your SEO guy – is it likely that for R350 an hour, he knows more than they do?
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